One Third
One Third is a Danish initiative dedicated to reducing food waste by creating awareness and promoting sustainable practices. As a motion designer at InBold Agency, I collaborated with One Third to bring their vision to life through impactful motion designs and social media content.
Service
Motion Designer
Video Editor
Client
One Third
Year
2024
Agency
InBold Asia
The Story
One Third is a Danish initiative committed to reducing food waste through education and sustainable practices. Working as a motion designer at InBold Agency, I had the privilege of collaborating with a passionate Danish team to bring their mission to life. This project was deeply meaningful: bridging Vietnamese creativity with Danish sustainability values to create content that makes a real impact on how people think about food waste.​
Motion Infographic Videos
Motion graphics are at the heart of One Third's content strategy. These infographic videos simplify complex food storage and preservation topics into digestible, visually engaging pieces designed for social media. Each animation was crafted to educate viewers while maintaining a clean, approachable aesthetic that aligns with One Third's mission of making sustainability accessible to everyone.
-
Description: This motion infographic highlights how ethylene gas affects the ripening of fruits and vegetables, leading to unnecessary food waste.​​​
-
Role: Motion graphics, animation.
-
Description: This motion infographic explains how temperature and packaging affect bread quality. ​​​
-
Role: Quality check
-
Description: This motion infographic clears up confusion about food labels, explaining the difference between "Best Before" and "Use By" dates.​​​
-
Role: Quality check
-
Description: This motion infographic highlights the importance of proper packaging in preserving food quality.​​
-
Role: Quality check
-
Description: This motion infographic sheds light on proper food storage, explaining which items belong in the fridge and which should stay at room temperature.​​
-
Role: Motion graphics, animation.
-
Description: This motion infographic explains the difference between harmful and harmless mold, helping viewers make informed decisions about food safety.​​
-
Role: Quality check
-
Description: This motion infographic highlights how freezing can extend the shelf life of various foods, from herbs to vegetables. ​
-
Role: Motion graphics, animation.
Logo Animations
Clean, versatile logo animations were developed to establish brand consistency across all One Third's digital touchpoints. These animated marks were designed to be adaptable, working seamlessly across various platforms from social media to presentations, while maintaining the brand's minimalist Danish aesthetic.
LinkedIn Social Media Posts
To increase engagement and awareness on LinkedIn through visually appealing posts, we created motion graphics specifically tailored for professional audiences. These posts highlighted key initiatives like the SPIS\BAR innovation conference, combining informative content with eye-catching animations to drive interaction and position One Third as a thought leader in the food sustainability space.
This motion infographic promotes SPIS\BAR 2024, an innovation conference focused on upcycling food byproducts into new products.
This motion graphic highlights SPIS\BAR' 2024, a conference focused on upcycling food byproducts to reduce waste. The event takes place in Copenhagen, featuring industry leaders and practical solutions.
Event Showcase
Denmark produces over 533,500 tons of rapeseed press cake annually—mostly used as animal feed. However, this byproduct has immense nutritional and economic value, especially as a plant-based protein alternative.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
​
​
Outcome and Impact
-
Increased social media engagement, helping One Third reach a broader audience.​
-
Successfully communicated the importance of reducing food waste through visually compelling content.
-
Strengthened the brand identity through clean, dynamic logo animations.
​
This project was a collaborative effort, and I want to give a huge shout-out to my Creative Director - Charlotte, for her guidance and vision throughout the process. A big thank you as well to my amazing creative team at InBold Agency, whose collaboration and support helped bring these ideas to life. Their insights and teamwork made this project truly special!
​
A kind and uplifting message from Charlotte.
Our creative team at InBold