Eucerin
This project was brought to life in partnership with Dinosaur Vietnam, a leading creative agency.
Service
Motion Graphic Designer
Client
Eucerin
Year
2023
Companions
Art Director/ Designer: Thanh Doan
Telling Eucerin's Story Through Film
Eucerin is a skincare brand, famous for its ability of moisturizing skin to treat/prevent skin irritations (acne, itchy, dry, rough skin, etc.)​
​My role in the project was Motion Graphic Designer. My responsibilities were to give directions of motion graphics under the approval of the Art Director, and to execute them (VFX & SFX) as well.
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One of the biggest obstacles I encountered while doing this project was, the client only provided us with 2D files of the products. We faced significant challenges as there were no 3D materials available...
Adapting the TVC for Multiple Platforms
The challenge was to distill the core message of the 30-second TVC into powerful 6-second cutdowns. Each version had to be meticulously crafted for different digital platforms, demanding maximum visual impact in a minimal timeframe. This required not just editing, but a complete re-imagination of the narrative for a fast-scrolling audience.
Leveraging the full capabilities of After Effects, I engineered each frame to be a spectacle. This involved intricate motion tracking, dynamic text animations, and advanced compositing techniques to seamlessly integrate product shots with fast-paced lifestyle moments. Every transition was designed to be fluid and eye-catching, ensuring the viewer's attention was captured from the very first millisecond.
Working against a tight deadline, the process was a race against time where precision was paramount. The final assets were delivered pixel-perfect, optimized for performance across various social feeds and ad formats. These cutdowns successfully extended the campaign's reach, driving engagement and ensuring brand recall in the highly competitive digital space.
Social Media Content
Beyond the TVC, the campaign required a dedicated stream of social-first content to keep the audience engaged. My role was to conceptualize and execute a series of motion graphics tailored specifically for Instagram Stories, Facebook feeds, and TikTok. These pieces were designed to be thumb-stopping, using bold typography, vibrant colors, and interactive elements like polls and quizzes to foster a two-way conversation with the community.
Each asset was a mini-story, from educational snippets about the product's ingredients to user-generated content showcases. This approach transformed the brand's social channels into a dynamic hub of information and inspiration, resulting in higher-than-average engagement rates and strengthening the bond between Eucerin and its target audience.
Beyond motion,
I create emotion.
Let's create work that matters. I'm passionate about collaborating with ambitious brands to tell their stories in the most compelling way possible. Ready to build the future, together.
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Sending my most sincere thanks to all my fellas at Dinosaur through this project. 🦕🦕