Budweiser: We Made A Music Video, Not Just An Ad
Music Video "Chat Em My Game" - a project with Dinosaur Vietnam
Service
Motion Graphic Designer
Client
Budweiser
Year
2023
Companions
Creative Director: Trung Bui
Art Designer: Nhat Nguyen
The Music Video
Budweiser was one of the biggest clients of Dinosaur that I had the chance to work with under the role of Motion Graphic Designer.
​
FYI, Budweiser is famous for its unique taste thus the spirit of inspiring normal people to do extraordinary things. Budweiser always try to deliver these values to their customers on every single brand touch.
​
Budweiser was one of the biggest clients of Dinosaur that I had the chance to work with under the role of Motion Graphic Designer.
Building the Hype
With the spirit of keeping uniqueness in such an everchanging world, the glitch effect would be the perfect match. It also reminds us of even in the midst of disruption, we can always keep our exclusiveness and conquer the game.
In order to adding depth and sense of motion to the key visual, I chose Echo text effect to emphasize the Budweiser's spirit. It adds in a visually appealing and a dynamic mood while following the brand guidelines.
Beside, in order to fit a variety of customers' needs, I also adapt the work into different sizes.
Although the materials from the client didn't have the 3D files, and I want to deliver the most authentic feeling to customer.
After Party
The energy of a launch event is fleeting. The challenge was to capture the explosive atmosphere of the "Chat Em My Game" after-party and immortalize it in a dynamic recap video. The goal was to create a piece that not only documented the night but also served as a powerful, shareable asset to extend the campaign's buzz long after the party ended.
I'm more than proud of this project. This have been an exciting project that provided me with appealing opportunities for future works. It also allows me to discover my potential in packaging visualization projects and to collab with my beloved design producers in the future.
Sending my most sincere thanks to all my fellas at Dinosaur through this project. 🦕🦕