​One Third
One Third is a Danish initiative dedicated to reducing food waste by creating awareness and promoting sustainable practices. As a motion designer at InBold Agency, I collaborated with One Third to bring their vision to life through impactful motion designs and social media content.
My Role:
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Created a series of 8 motion infographic videos highlighting the impact of food waste and solutions to reduce it.
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Animated logos for One Third and their partner Spisbar.
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Developed social media posts for LinkedIn, including a post that was selected as a template for 2025.
Service
Motion Designer
Video Editor
Client
One Third
Year
2024
Agency
InBold Asia
The Work
Motion Infographic Videos
To educate viewers about food waste and promote sustainable practices.
Video 1: Stop Uncontrolled Gas Leaks in Refrigerators
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Description: This motion infographic highlights how ethylene gas affects the ripening of fruits and vegetables, leading to unnecessary food waste.​
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Role: Motion graphics, animation.
Video 2: The Best Way to Store Bread
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Description: This motion infographic explains how temperature and packaging affect bread quality.
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Role: Quality check
Video 3 : Understanding Food Expiration Dates
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Description: This motion infographic clears up confusion about food labels, explaining the difference between "Best Before" and "Use By" dates.
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Role: Quality check
Video 4 Proper Food Packaging for Longer Freshness
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Description: This motion infographic highlights the importance of proper packaging in preserving food quality.
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Role: Quality check
Video 5: Storing Food the Right Way
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Description: This motion infographic sheds light on proper food storage, explaining which items belong in the fridge and which should stay at room temperature.​
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Role: Motion graphics, animation.
Video 6: Understanding Mold on Food
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Description: This motion infographic explains the difference between harmful and harmless mold, helping viewers make informed decisions about food safety.
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Role: Quality check
Video 7: Freezing Tips to Reduce Food Waste
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Description: This motion infographic highlights how freezing can extend the shelf life of various foods, from herbs to vegetables.
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Role: Motion graphics, animation.
Logo Animations
To reflect the brand’s identity and sustainability values through motion design.
One Third Logo Animation
Spisbar Logo Animation
LinkedIn Social Media Posts
To increase engagement and awareness on LinkedIn through visually appealing posts.
Video 1: Upcycling Food Waste for a Sustainable Future
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This motion infographic promotes SPIS\BAR 2024, an innovation conference focused on upcycling food byproducts into new products.
Video 2: SPIS\BAR' 2024 – Innovating to Reduce Food Waste
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This motion graphic highlights SPIS\BAR' 2024, a conference focused on upcycling food byproducts to reduce waste. The event takes place in Copenhagen, featuring industry leaders and practical solutions.
Video 3: Unlocking the Potential of Rapeseed Press Cake
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Denmark produces over 533,500 tons of rapeseed press cake annually—mostly used as animal feed. However, this byproduct has immense nutritional and economic value, especially as a plant-based protein alternative.
Event Showcase
Beyond digital platforms, my motion infographic videos were also featured at One Third’s events, helping to visually communicate the impact of food waste to attendees. Seeing my work displayed in a real-world setting was a proud moment, reinforcing the importance of design in driving awareness and action.
Outcome and Impact
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Increased social media engagement, helping One Third reach a broader audience.​
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Successfully communicated the importance of reducing food waste through visually compelling content.
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Strengthened the brand identity through clean, dynamic logo animations.
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This project was a collaborative effort, and I want to give a huge shout-out to my Creative Director, Charlotte, for her guidance and vision throughout the process. A big thank you as well to my amazing creative team at InBold Agency, whose collaboration and support helped bring these ideas to life. Their insights and teamwork made this project truly special!
A kind and uplifting message from Charlotte.
Our creative team at InBold